{"id":26097,"date":"2023-06-09T22:55:06","date_gmt":"2023-06-09T22:55:06","guid":{"rendered":"https:\/\/passio.eco\/?p=26097"},"modified":"2023-06-09T22:55:06","modified_gmt":"2023-06-09T22:55:06","slug":"cong-thuc-viet-content","status":"publish","type":"post","link":"https:\/\/passio.eco\/vi\/cong-thuc-viet-content\/","title":{"rendered":"B\u1ecf t\u00fai 15 c\u00f4ng th\u1ee9c vi\u1ebft Content cho hi\u1ec7u qu\u1ea3 cao nh\u1ea5t"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Mu\u1ed1n s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed9i dung hay kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. Vi\u1ec7c b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft v\u00e0 s\u00e1ng t\u1ea1o t\u1ed1t th\u00f4i ch\u01b0a \u0111\u1ee7. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao, c\u00e1c b\u1ea1n n\u00ean \u00e1p d\u1ee5ng ngay 1 trong 15 c\u00f4ng th\u1ee9c vi\u1ebft Content hay nh\u1ea5t \u0111\u01b0\u1ee3c Passio chia s\u1ebb trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/i><\/p>\n<h2><b>Danh s\u00e1ch 15 c\u00f4ng th\u1ee9c vi\u1ebft Content cho hi\u1ec7u qu\u1ea3 cao nh\u1ea5t 2023<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng th\u1ee9c \u0111\u1ec3 vi\u1ebft Content, Passio s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n 15 c\u00f4ng th\u1ee9c \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. \u0110\u1ecdc ngay v\u00e0 ch\u1ecdn cho m\u00ecnh c\u00f4ng th\u1ee9c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u00e1p d\u1ee5ng linh ho\u1ea1t trong c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<h3><b>C\u00f4ng th\u1ee9c vi\u1ebft Content Features &#8211; Advantages &#8211; Benefits (FAB)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Features &#8211; Advantages &#8211; Benefits (FAB) l\u00e0 c\u00f4ng th\u1ee9c vi\u1ebft Content tri\u1ec3n khai v\u1edbi 3 th\u00e0nh ph\u1ea7n ch\u00ednh l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Features (F): \u0110\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong n\u1ed9i dung<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advantages (A): L\u00e0m n\u1ed5i b\u1eadt n\u00ean nh\u1eefng \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benefits (B): \u0110\u1ec1 c\u1eadp \u0111\u1ebfn l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26110\" aria-describedby=\"caption-attachment-26110\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26110\" src=\"https:\/\/passio.eco\/wp-content\/uploads\/2023\/06\/cong-thu-viet-content-3.jpg\" alt=\"cong-thu-viet-content-3\" width=\"800\" height=\"430\" \/><figcaption id=\"caption-attachment-26110\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c vi\u1ebft Content Features &#8211; Advantages &#8211; Benefits (FAB)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00f4ng th\u1ee9c vi\u1ebft Content FAB n\u00e0y, tr\u1ecdng t\u00e2m ch\u00ednh trong qu\u00e1 tr\u00ecnh vi\u1ebft n\u1ed9i dung ch\u00ednh l\u00e0 Benefits (l\u1ee3i \u00edch). Mu\u1ed1n h\u1ea1 g\u1ee5c kh\u00e1ch h\u00e0ng b\u1ea1n ph\u1ea3i cho h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c l\u1ee3i \u00edch h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. B\u1edfi kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u1ec1 cao l\u1ee3i \u00edch c\u00e1 nh\u00e2n, v\u00ec v\u1eady h\u1ecd mu\u1ed1n mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1eefu \u00edch v\u1edbi b\u1ea3n th\u00e2n h\u1ecd.<\/span><\/p>\n<h3><b>C\u00f4ng th\u1ee9c vi\u1ebft Content Problem &#8211; Agitate &#8211; Solve (PAS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c c\u1ef1c hay v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u00e1p d\u1ee5ng cho c\u00f4ng vi\u1ec7c vi\u1ebft Content qu\u1ea3ng c\u00e1o. Ti\u00eau bi\u1ec3u nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng n\u01b0\u1edbc m\u1eafm Chinsu v\u00e0 Masan \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y. Chi ti\u1ebft c\u00f4ng th\u1ee9c vi\u1ebft Content PAS nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Problem (P): \u0110\u01b0a ra c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i hay ch\u00ednh l\u00e0 th\u1ef1c tr\u1ea1ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agitate (A): Xo\u00e1y s\u00e2u h\u01a1n n\u1eefa v\u00e0o v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a n\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solve (S): \u0110\u01b0a ra gi\u1ea3i ph\u00e1p nh\u01b0 \u201cs\u1ee3i d\u00e2y\u201d gi\u1ea3i c\u1ee9u kh\u00e1ch h\u00e0ng b\u1eb1ng ch\u00ednh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p><b>&gt;&gt; Xem th\u00eam: <\/b><a href=\"https:\/\/passio.eco\/vi\/cong-thuc-viet-content-pas\/\"><b>C\u00f4ng th\u1ee9c vi\u1ebft Content PAS &#8211; B\u00ed k\u00edp k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/a><\/p>\n<h3><b>C\u00f4ng th\u1ee9c Content Before &#8211; After &#8211; Bridge (BAB)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong ng\u00e0nh qu\u1ea3ng c\u00e1o, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c vi\u1ebft Content d\u1ea1ng Before &#8211; After &#8211; Bridge (BAB). \u0110\u1eb7c bi\u1ec7t, c\u00e1c \u0111\u01a1n v\u1ecb ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p th\u01b0\u1eddng \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y. Trong \u0111\u00f3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before (B): Tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After (A): Sau khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bridge (B): S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa A v\u1edbi B. Kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c l\u1ee3i \u00edch m\u00e0 h\u1ecd c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<h3><b>C\u00f4ng th\u1ee9c Content Clear &#8211; Concise &#8211; Compelling &#8211; Credible (4C)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1ch vi\u1ebft Content n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t n\u1ed9i dung hay v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. 4 y\u1ebfu t\u1ed1 \u0111\u00f3 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear (C1): Tri\u1ec3n khai n\u1ed9i dung ph\u1ea3i m\u1ea1ch l\u1ea1c v\u00e0 r\u00f5 r\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concise (C2): Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i l\u1ed3ng gh\u00e9p trong n\u1ed9i dung ng\u1eafn g\u1ecdn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compelling (C3): N\u1ed9i dung vi\u1ebft ph\u1ea3i trau chu\u1ed1t v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Credible (C4): C\u00f3 d\u1eabn ch\u1ee9ng th\u1ef1c t\u1ebf \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26106\" aria-describedby=\"caption-attachment-26106\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26106\" src=\"https:\/\/passio.eco\/wp-content\/uploads\/2023\/06\/cong-thu-viet-content-4.jpg\" alt=\"cong-thu-viet-content-4\" width=\"800\" height=\"456\" \/><figcaption id=\"caption-attachment-26106\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c Content Clear &#8211; Concise &#8211; Compelling &#8211; Credible (4C)<\/figcaption><\/figure>\n<h3><b>C\u00f4ng th\u1ee9c Useful &#8211; Urgent &#8211; Unique &#8211; Ultra-specific (4U)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">G\u1ea7n gi\u1ed1ng v\u1edbi c\u00f4ng th\u1ee9c vi\u1ebft Content 4C, c\u00f4ng th\u1ee9c Useful &#8211; Urgent &#8211; Unique &#8211; Ultra-specific (4U) n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o 4 y\u1ebfu t\u1ed1 khi tri\u1ec3n khai n\u1ed9i dung qu\u1ea3ng c\u00e1o l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Useful (U1): T\u00ednh h\u1eefu d\u1ee5ng c\u1ee7a n\u1ed9i dung<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urgent (U2): \u0110\u01b0a ra v\u1ea5n \u0111\u1ec1 mang t\u00ednh c\u1ea5p b\u00e1ch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique (U3): Th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o ri\u00eang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ultra-specific (U4): Ng\u1eafn g\u1ecdn \u0111\u1ec3 \u0111i lu\u00f4n v\u00e0o tr\u1ecdng t\u00e2m gi\u00fap \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1edd c\u00f4ng th\u1ee9c vi\u1ebft Content d\u1ea1ng n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai c\u00e1c \u0111\u1ec1 t\u00e0i n\u00f3ng, c\u00e1c n\u1ed9i dung hot trends.<\/span><\/p>\n<h3><b>C\u00f4ng th\u1ee9c tri\u1ec3n khai Content ki\u1ec3u A FOREST<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00f4ng th\u1ee9c Content n\u00e0y nh\u01b0 m\u1ed9t quy tr\u00ecnh d\u1ea1y b\u1ea1n c\u00e1ch vi\u1ebft Content qu\u1ea3ng c\u00e1o \u0111\u1ecbnh cao. N\u00f3 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng 1 Landing Page nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. N\u00f3 \u00edt hi\u1ec7u qu\u1ea3 v\u1edbi d\u1ea1ng Content cho Marketing Social v\u00e0 Website. Chi ti\u1ebft c\u00f4ng th\u1ee9c nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alliteration (A): Nh\u1eafc \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 s\u1ef1 l\u1eb7p l\u1ea1i c\u1ee7a n\u1ed9i dung khi tri\u1ec3n khai<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facts (F): \u0110\u1ec1 c\u1eadp \u0111\u1ebfn y\u1ebfu t\u1ed1 s\u1ef1 th\u1eadt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opinions (O): Tr\u00ecnh b\u00e0y c\u00e1c lu\u1eadn \u0111i\u1ec3m v\u00e0 \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repetition (R): Ti\u1ebfp t\u1ee5c v\u1ec1 s\u1ef1 l\u1eb7p l\u1ea1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examples (E): \u0110\u01b0a ra c\u00e1c v\u00ed d\u1ee5 v\u00e0 d\u1eabn ch\u1ee9ng th\u1ef1c t\u1ebf r\u00f5 r\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistics (S): T\u1ea1o l\u1eadp b\u1ea3ng th\u1ed1ng k\u00ea \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1edbi c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Threes (T): Ti\u1ebfp t\u1ee5c nh\u1eafc l\u1ea1i \u00fd ch\u00ednh c\u1ee7a n\u1ed9i dung \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 h\u01a1n.<\/span><\/li>\n<\/ul>\n<h3><b>C\u00f4ng th\u1ee9c vi\u1ebft d\u1ea1ng Attention &#8211; Interest &#8211; Desire &#8211; Action (AIDA)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00f3 l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c vi\u1ebft qu\u1ea3ng c\u00e1o \u201ckinh \u0111i\u1ec3n\u201d v\u1edbi d\u00e2n Content Marketing chuy\u00ean nghi\u1ec7p. N\u00f3 h\u1eefu d\u1ee5ng v\u1edbi h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh b\u00e1n h\u00e0ng hi\u1ec7n nay n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i. C\u00f4ng th\u1ee9c vi\u1ebft Content n\u00e0y hi\u1ec7u qu\u1ea3 v\u1edbi c\u1ea3 h\u00ecnh th\u1ee9c Sale Online v\u00e0 Offline. \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c trang website, c\u00f4ng th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai cho ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attention (A): B\u1ea1n c\u1ea7n t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ecdc gi\u1ea3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interest (I): B\u1eaft \u0111\u1ea7u kh\u01a1i g\u1ee3i s\u1ef1 th\u00edch th\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ecdc gi\u1ea3 v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desire (D): \u0110\u01b0a ra n\u1ed9i dung \u0111\u00e1nh \u0111\u00fang v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o c\u1ea7u n\u1ed1i h\u01b0\u1edbng \u0111\u1ebfn nhu c\u1ea7u \u1edf kh\u00e1ch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action (A): K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 t\u1eeb kh\u00e1ch<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26114\" aria-describedby=\"caption-attachment-26114\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26114\" src=\"https:\/\/passio.eco\/wp-content\/uploads\/2023\/06\/cong-thu-viet-content-2.jpg\" alt=\"cong-thu-viet-content-2\" width=\"800\" height=\"525\" \/><figcaption id=\"caption-attachment-26114\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c vi\u1ebft d\u1ea1ng Attention &#8211; Interest &#8211; Desire &#8211; Action (AIDA)<\/figcaption><\/figure>\n<h3><b>C\u00f4ng th\u1ee9c vi\u1ebft Content \u00e1p d\u1ee5ng 5 s\u1ef1 c\u1ea3n tr\u1edf<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi vi\u1ebft Content theo c\u00f4ng th\u1ee9c n\u00e0y, ch\u00ednh l\u00e0 c\u00e1ch b\u1ea1n tr\u1ea3 l\u1eddi cho kh\u00e1ch v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Th\u00f4ng qua \u0111\u00f3 b\u1ea1n s\u1ebd kh\u00e9o l\u00e9o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch. \u0110\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 5 c\u00e2u h\u1ecfi v\u1ec1 s\u1ef1 c\u1ea3n tr\u1edf nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng c\u00f3 l\u00f2ng tin?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng th\u00edch?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng c\u1ea7n?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n ph\u1ea3i \u0111\u01b0a ra n\u1ed9i dung l\u00e0m sao gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 5 c\u00e2u h\u1ecfi n\u00e0y. \u0110\u1ec3 t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng ch\u1ed1t \u0111\u01a1n, \u0111\u1eb7t h\u00e0ng d\u00f9 ban \u0111\u1ea7u h\u1ecd kh\u00f4ng th\u00edch, h\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua.<\/span><\/p>\n<h3><b>C\u00f4ng th\u1ee9c Content t\u1eadp trung v\u00e0o 3 l\u00fd do v\u00ec sao<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng th\u1ee9c 5 s\u1ef1 c\u1ea3n tr\u1edf, c\u00f4ng th\u1ee9c vi\u1ebft Content n\u00e0y gi\u00fap b\u1ea1n m\u1edf ra c\u00e1c \u00fd t\u01b0\u1edfng h\u1ea5p d\u1eabn t\u1eeb vi\u1ec7c tr\u1ea3 l\u1eddi 3 l\u00fd do v\u00ec sao. B\u1ea1n c\u1ea7n th\u1eddi gian nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung hay v\u00e0 xu\u1ea5t s\u1eafc nh\u1ea5t cho 3 c\u00e2u h\u1ecfi sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ec sao s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 t\u1ed1t nh\u1ea5t?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ec sao kh\u00e1ch h\u00e0ng ph\u1ea3i mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00ec sao kh\u00e1ch h\u00e0ng ph\u1ea3i tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n?<\/span><\/li>\n<\/ul>\n<h3><b>C\u00f4ng th\u1ee9c Content Picture &#8211; Promise &#8211; Prove &#8211; Push (4P)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Picture &#8211; Promise &#8211; Prove &#8211; Push (4P) l\u00e0 c\u00f4ng th\u1ee9c vi\u1ebft Content \u0111\u1ec9nh cao d\u00e0nh cho l\u0129nh v\u1ef1c Facebook. N\u1ed9i dung x\u00e2y d\u1ef1ng theo c\u00e1ch th\u1ee9c n\u00e0y \u0111\u1ec1 cao \u0111\u1ebfn t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ecdi ng\u01b0\u1eddi. C\u00e1ch tri\u1ec3n khai n\u1ed9i dung nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picture (P1): Tri\u1ec3n khai 1 ho\u1eb7c nhi\u1ec1u b\u1ee9c \u1ea3nh t\u1ea1o n\u00ean \u0111\u01b0\u1ee3c s\u1ef1 t\u00f2 m\u00f2, g\u00e2y \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng, m\u1ecdi ng\u01b0\u1eddi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promise (P2): \u0110\u01b0a ra l\u1eddi cam k\u1ebft kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prove (P3): Tung ra c\u00e1c d\u1eabn ch\u1ee9ng cho th\u1ea5y cam k\u1ebft \u0111\u00e1ng tin c\u1eady<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Push (P4): K\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd d\u1ecbch mua ho\u1eb7c mua s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_26118\" aria-describedby=\"caption-attachment-26118\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26118\" src=\"https:\/\/passio.eco\/wp-content\/uploads\/2023\/06\/cong-thu-viet-content-5.jpg\" alt=\"cong-thu-viet-content-5\" width=\"800\" height=\"395\" \/><figcaption id=\"caption-attachment-26118\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c Content Picture &#8211; Promise &#8211; Prove &#8211; Push (4P)<\/figcaption><\/figure>\n<h3><b>C\u00f4ng th\u1ee9c vi\u1ebft Content d\u1ea1ng Star &#8211; Story &#8211; Solution (3S)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c tri\u1ec3n khai Content theo l\u1ed1i d\u1eabn d\u1eaft, k\u1ec3 chuy\u1ec7n. N\u1ed9i dung s\u1ebd c\u00f3 c\u1ed1t truy\u1ec7n, nh\u00e2n v\u1eadt c\u1ee5 th\u1ec3, s\u1ebd c\u00f3 \u0111o\u1ea1n cao tr\u00e0o v\u00e0 k\u1ebft th\u00fac. Trong c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 c\u00f3 \u0111\u1ec1 c\u1eadp kh\u00e9o l\u00e9o v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u00e1ch \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c Content 3S nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Star (S1): Ch\u1ecdn nh\u00e2n v\u1eadt ch\u00ednh cho c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u chuy\u1ec7n b\u1ea1n \u0111\u1ecbnh k\u1ec3. Nh\u00e2n v\u1eadt n\u00e0y s\u1ebd l\u00e0 \u201cng\u00f4i sao s\u00e1ng\u201d t\u00e2m \u0111i\u1ec3m c\u1ee7a c\u00e2u chuy\u1ec7n. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi \u0111\u00e3 ho\u1eb7c \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Story (S2): X\u00e2y d\u1ef1ng l\u00ean c\u00e2u chuy\u1ec7n l\u00f4i cu\u1ed1n v\u00e0 h\u1ea5p d\u1eabn xoay quanh nh\u00e2n v\u1eadt ch\u00ednh. Ph\u1ea3i c\u00f3 ph\u1ea7n b\u1eaft \u0111\u1ea7u, cao tr\u00e0o \u0111\u1ec3 t\u1ea1o h\u1ee9ng th\u00fa v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solution (S3): \u0110\u1ec1 c\u1eadp \u0111\u1ebfn gi\u1ea3i ph\u00e1p m\u00e0 nh\u00e2n v\u1eadt ch\u00ednh trong c\u00e2u chuy\u1ec7n s\u1eed d\u1ee5ng. Gi\u1ea3i ph\u00e1p ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/li>\n<\/ul>\n<h3><b>C\u00f4ng th\u1ee9c vi\u1ebft Content Aware &#8211; Attitude &#8211; Act &#8211; Act again (4A)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh tri\u1ec3n khai n\u1ed9i dung theo c\u00f4ng th\u1ee9c 4A \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a v\u00e0o c\u00f4ng th\u1ee9c AIDA. N\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y nay. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u00edt \u0111\u1ecdc Content ki\u1ec3u l\u1eb7p \u0111i l\u1eb7p l\u1ea1i theo nhi\u1ec1u g\u00f3c nh\u00ecn kh\u00e1c nhau. B\u1edfi n\u00f3 s\u1ebd khi\u1ebfn h\u1ecd kh\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u00ec v\u1eady m\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng cao. Do \u0111\u00f3, vi\u1ebft Content theo c\u00f4ng th\u1ee9c 4A gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng h\u00e0nh \u0111\u1ed9ng v\u00e0 l\u1eb7p l\u1ea1i n\u00f3 l\u1ea7n 2 gi\u00fap t\u0103ng th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4ng th\u1ee9c vi\u1ebft Content d\u1ea1ng 4D \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aware (A1): Tri\u1ec3n khai th\u00f4ng tin \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attitude (A2): Th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c v\u00e0 tr\u00e2n tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action (A3): Tri\u1ec3n khai c\u00e1c h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action Again (A4): L\u1eb7p l\u1ea1i h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/span><\/li>\n<\/ul>\n<h3><b>C\u00f4ng th\u1ee9c Content d\u1ea1ng Awareness &#8211; Appeal &#8211; Ask &#8211; Action &#8211; Advocate (5A)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh tri\u1ec3n khai Content d\u1ea1ng 5A \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean c\u01a1 s\u1edf m\u00f4 h\u00ecnh 4D m\u00e0 Passio \u0111\u00e3 chia s\u1ebb \u1edf tr\u00ean. Theo \u0111\u00f3, n\u1ed9i dung \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng mu\u1ed1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao s\u1ebd tr\u1ea3i qua 5 giai \u0111o\u1ea1n ch\u00ednh l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness (A1): Tri\u1ec3n khai n\u1ed9i dung \u0111\u00e1nh v\u00e0o m\u1eb7t nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appeal (A2): X\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask (A3): T\u00ecm hi\u1ec3u th\u00f4ng tin \u0111\u1ec3 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft nh\u1ea5t cho kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action (A4): Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advocate (A5): \u0110\u01b0a n\u1ed9i dung \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f2n quay l\u1ea1i \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00f4ng th\u1ee9c vi\u1ebft Content 5A n\u00e0y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh l\u00fd t\u01b0\u1edfng cho Content Marketing trong th\u1eddi 4.0 hi\u1ec7n nay. \u0110\u1eb7c bi\u1ec7t, khi tri\u1ec3n khai n\u1ed9i dung, m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng \u00e9p bu\u1ed9c c\u00e1c b\u1ea1n ph\u1ea3i l\u00e0m \u0111\u00fang tr\u00ecnh t\u1ef1. T\u00ednh linh ho\u1ea1t cao nh\u1eb1m gi\u00fap b\u1ea1n thay \u0111\u1ed5i c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft phong ph\u00fa v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t n\u1ed9i dung th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n<figure id=\"attachment_26102\" aria-describedby=\"caption-attachment-26102\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26102\" src=\"https:\/\/passio.eco\/wp-content\/uploads\/2023\/06\/cong-thu-viet-content-6.jpg\" alt=\"cong-thu-viet-content-6\" width=\"800\" height=\"540\" \/><figcaption id=\"caption-attachment-26102\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c Content d\u1ea1ng Awareness &#8211; Appeal &#8211; Ask &#8211; Action &#8211; Advocate (5A)<\/figcaption><\/figure>\n<h3><b>C\u00f4ng th\u1ee9c Content Agree &#8211; Promise &#8211; Preview (APP)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng th\u1ee9c vi\u1ebft Content hi\u1ec7u qu\u1ea3 kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft ch\u00ednh l\u00e0 Agree &#8211; Promise &#8211; Preview (APP). Tri\u1ec3n khai c\u00e1ch vi\u1ebft Content theo c\u00f4ng th\u1ee9c n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 h\u1eefu \u00edch khi b\u1ea1n b\u00ed \u00fd t\u01b0\u1edfng. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agree (A): Nh\u1eadn \u0111\u1ecbnh v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng \u00fd v\u1edbi v\u1ea5n \u0111\u1ec1 \u0111\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promise (P): \u0110\u01b0a ra l\u1eddi h\u1ee9a tin c\u1eady \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1ec1 vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preview (P): Cho kh\u00e1ch bi\u1ebft bi\u1ebft tr\u01b0\u1edbc v\u1ec1 nh\u1eefng n\u1ed9i dung m\u00e0 b\u1ea1n s\u1ebd tri\u1ec3n khai trong b\u00e0i vi\u1ebft<\/span><\/li>\n<\/ul>\n<h3><b>C\u00f4ng th\u1ee9c vi\u1ebft Content gi\u00fap v\u1ea1ch ra chu\u1ed7i b\u00e1n h\u00e0ng AIDPPS<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh AIDPPS l\u00e0 m\u1ed9t bi\u1ebfn th\u1ec3 kh\u00e1c c\u1ee7a m\u00f4 h\u00ecnh Content AIDA. \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y gi\u00fap b\u1ea1n v\u1ea1ch ra \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u1ec1 chu\u1ed7i b\u00e1n h\u00e0ng t\u1eeb khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn l\u00fac ch\u1ed1t sales. C\u00f4ng th\u1ee9c vi\u1ebft Content AIDPPS \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attention (A): T\u1ea1o n\u1ed9i dung thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interest (I): Kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description (D): \u0110\u01b0a ra c\u00e1c m\u00f4 t\u1ea3 cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Persuasion (P): Tri\u1ec3n khai n\u1ed9i dung nh\u1eb1m thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proof (P): \u0110\u01b0a ra c\u00e1c d\u1eabn ch\u1ee9ng, b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Close (S): Ti\u1ebfn h\u00e0nh ch\u1ed1t Sales t\u1eeb kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<h2><b>\u0110\u00e1nh gi\u00e1 \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a 15 c\u00f4ng th\u1ee9c vi\u1ebft Content \u1edf tr\u00ean<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>C\u00f4ng th\u1ee9c vi\u1ebft Content<\/b><\/td>\n<td><b>\u01afu \u0111i\u1ec3m<\/b><\/td>\n<td><b>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>FAB<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m gi\u00fap \u0111em l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh n\u0103ng v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>PAS<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Kh\u1edfi d\u1eady \u201cn\u1ed7i \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p b\u1ea1n \u0111\u01b0a ra l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\u1ebfu l\u1ea1m d\u1ee5ng n\u1ed7i \u0111au qu\u00e1 \u0111\u00e0 s\u1ebd tr\u1edf th\u00e0nh n\u1ed9i dung \u201cph\u1ea3n c\u1ea3m\u201d g\u00e2y kh\u00f3 ch\u1ecbu v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>BAB<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0110\u01b0a ra v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch, n\u00f3i \u0111\u1ebfn hi\u1ec7u qu\u1ea3 sau khi d\u00f9ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch t\u1ef1 quy\u1ebft \u0111\u1ecbnh mua.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\u1ed9i dung tri\u1ec3n khai c\u1ea7n l\u1ea5y d\u1eabn ch\u1ee9ng th\u1eadt, vi\u1ec7c th\u1eadt m\u1edbi t\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>4C<\/b><\/td>\n<td><span style=\"font-weight: 400;\">N\u1ed9i dung m\u1ea1ch l\u1ea1c, ng\u1eafn g\u1ecdn, th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u1ea7n c\u00f3 th\u00eam d\u1eabn ch\u1ee9ng th\u1ef1c t\u1ebf m\u1edbi t\u0103ng \u0111\u01b0\u1ee3c t\u00ednh thuy\u1ebft ph\u1ee5c.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>4U<\/b><\/td>\n<td><span style=\"font-weight: 400;\">N\u1ed9i dung ng\u1eafn g\u1ecdn, h\u1eefu d\u1ee5ng c\u00f3 th\u1ec3 b\u1eaft Trend.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 l\u00ean n\u1ed9i dung \u201ch\u1ee3p th\u1eddi\u201d.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>A FOREST<\/b><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai cho Landing Page.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">K\u00e9m hi\u1ec7u qu\u1ea3 v\u1edbi d\u1ea1ng Content cho Marketing Social v\u00e0 Website.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>AIDA<\/b><\/td>\n<td><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft k\u00edch th\u00edch \u0111\u01b0\u1ee3c s\u1ef1 t\u00f2 m\u00f2 t\u1eeb kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 t\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Khi s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c h\u1ee9ng th\u00fa s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf ch\u1ecdn s\u1ea3n ph\u1ea9m kh\u00e1c.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>5 s\u1ef1 c\u1ea3n tr\u1edf<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c s\u1ef1 c\u1ea3n tr\u1edf c\u1ee7a b\u1ea3n th\u00e2n trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\u1ed9i dung ph\u1ea3i \u0111\u1ea3m b\u1ea3o tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 5 c\u00e2u h\u1ecfi v\u1ec1 s\u1ef1 c\u1ea3n tr\u1edf, nh\u01b0ng c\u1ea7n c\u00f3 s\u1ef1 li\u00ean m\u1ea1nh v\u00e0 k\u1ebft n\u1ed1i cao m\u1edbi th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>3 l\u00fd do v\u00ec sao<\/b><\/td>\n<td><span style=\"font-weight: 400;\">D\u00f9ng 3 l\u00fd do v\u00ec sao \u0111\u1ec3 t\u1ea1o n\u1ed9i dung gi\u00fap gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">N\u1ebfu n\u1ed9i dung kh\u00f4ng ch\u1eb7t ch\u1ebd v\u00e0 kh\u00f4ng \u0111\u1ebfn t\u1eeb th\u1ef1c t\u1ebf th\u00ec s\u1ebd ph\u1ea3n t\u00e1c d\u1ee5ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>4P<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u00f9 h\u1ee3p tri\u1ec3n khai cho Content Facebook, m\u1ea1ng x\u00e3 h\u1ed9i. T\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u1ea3i c\u00f3 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t m\u1edbi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>3S<\/b><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n c\u00f3 di\u1ec5n bi\u1ebfn \u0111\u1ec3 d\u1eabn d\u1eaft \u0111\u1ecdc gi\u1ea3. T\u1eeb \u0111\u00f3 h\u1ecd s\u1ebd nh\u1eadn ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u b\u1ea1n c\u00f3 k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n v\u00e0 bi\u1ebft c\u00e1ch d\u1ef1ng t\u00ecnh hu\u1ed1ng cao tr\u00e0o \u0111\u1ec3 n\u1ed9i dung cu\u1ed1n h\u00fat.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>4A<\/b><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng h\u00e0nh \u0111\u1ed9ng v\u00e0 l\u1eb7p l\u1ea1i n\u00f3 l\u1ea7n 2 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi c\u00f2n t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u1ea3i d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1edbi cho ra \u0111\u01b0\u1ee3c Content ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>5A<\/b><\/td>\n<td><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh l\u00fd t\u01b0\u1edfng cho Content Marketing trong th\u1eddi 4.0, c\u00f3 t\u00ednh linh ho\u1ea1t cao trong c\u1ea5u tr\u00fac \u0111\u1ec3 b\u1ea1n thay \u0111\u1ed5i ph\u00f9 h\u1ee3p khi tri\u1ec3n khai.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u1ea7n tri\u1ec3n khai Content theo nhi\u1ec1u b\u01b0\u1edbc ph\u1ee9c t\u1ea1p h\u01a1n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>APP<\/b><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1ch vi\u1ebft c\u1ef1c k\u1ef3 \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u00f9 h\u1ee3p khi b\u1ea1n \u201cb\u00ed \u00fd t\u01b0\u1edfng\u201d.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft t\u1ea1o ra kh\u00f4ng th\u1ef1c s\u1ef1 \u0111\u1ec3 l\u1ea1i \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>AIDPPS<\/b><\/td>\n<td><span style=\"font-weight: 400;\">N\u00f3 gi\u00fap v\u1ea1ch ra \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u1ec1 chu\u1ed7i b\u00e1n h\u00e0ng t\u1eeb khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn l\u00fac ch\u1ed1t sales.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u b\u1ea1n c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u00e0 r\u1ed9ng v\u00ec v\u1eady kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi m\u1edbi vi\u1ebft Content.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Content Creator ch\u1ecdn c\u00f4ng th\u1ee9c vi\u1ebft Content ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng thu nh\u1eadp<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a c\u00e1c Content Creator ch\u00ednh l\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb l\u01b0\u1ee3ng Fan m\u00e0 m\u00ecnh s\u1edf h\u1eefu. Khi c\u00e1c b\u1ea1n hi\u1ec3u v\u1ec1 c\u00e1ch c\u00f4ng th\u1ee9c vi\u1ebft Content s\u1ebd gi\u00fap b\u1ea3n th\u00e2n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/span><\/p>\n<figure id=\"attachment_26098\" aria-describedby=\"caption-attachment-26098\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26098\" src=\"https:\/\/passio.eco\/wp-content\/uploads\/2023\/06\/cong-thu-viet-content-7.jpg\" alt=\"cong-thu-viet-content-7\" width=\"800\" height=\"482\" \/><figcaption id=\"caption-attachment-26098\" class=\"wp-caption-text\">Content Creator ch\u1ecdn c\u00f4ng th\u1ee9c vi\u1ebft Content ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng thu nh\u1eadp<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean ch\u1ecdn l\u1ecdc \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c Content ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi l\u0129nh v\u1ef1c, n\u1ec1n t\u1ea3ng m\u00e0 m\u00ecnh tri\u1ec3n khai. Khi \u0111\u00f3 b\u1ea1n s\u1ebd \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u00e0 thu v\u1ec1 \u201cl\u1ee3i nhu\u1eadn\u201d kh\u1ed5ng l\u1ed3 t\u1eeb Fan c\u1ee7a ch\u00ednh m\u00ecnh. X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, h\u1ea5p d\u1eabn v\u00e0 \u0111\u00fang c\u00f4ng th\u1ee9c s\u1ebd t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t sale. Khi \u0111\u00f3 b\u1ea1n s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n online nhi\u1ec1u h\u01a1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp cho b\u1ea3n th\u00e2n, c\u00e1ch t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean tham gia Passio. Passio l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 Content Creator ki\u1ebfn ti\u1ebfn t\u1ed1i \u0111a t\u1eeb l\u01b0\u1ee3ng Fan b\u1ea1n \u0111ang c\u00f3. Th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng nh\u01b0: Affiliate Marketing, Donate, Virtual gift, Truth Or Dare, Brand Gift, Video Shoutout, b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m s\u1ed1. Thu nh\u1eadp c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00e2n l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n theo c\u00e1ch th\u00f4ng th\u01b0\u1eddng b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n.<\/span><\/p>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng th\u1ee9c vi\u1ebft Content kh\u00e1c nhau s\u1ebd gi\u00fap b\u1ea1n ch\u1ecdn l\u1ecdc \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ef1c ph\u00f9 h\u1ee3p nh\u1ea5t cho c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. Nh\u1edd \u0111\u00f3 m\u00e0 k\u1ebft qu\u1ea3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n, t\u1ef7 l\u1ec7 ch\u1ed1t Sales c\u1ea3i thi\u1ec7n r\u00f5 r\u1ec7t. \u0110\u1eb7c bi\u1ec7t c\u00e1c b\u1ea1n Content Creator n\u00ean bi\u1ebft v\u1ec1 c\u00e1c c\u00f4ng th\u1ee9c Content n\u00e0y \u0111\u1ec3 \u00e1p d\u1ee5ng. Khi \u0111\u00f3 c\u00e1c b\u1ea1n s\u1ebd t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp cho b\u1ea3n th\u00e2n t\u1ed1t h\u01a1n nh\u1edd t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u1edbi Content h\u1ea5p d\u1eabn.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mu\u1ed1n s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed9i dung hay kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. Vi\u1ec7c b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft v\u00e0 s\u00e1ng t\u1ea1o t\u1ed1t th\u00f4i ch\u01b0a \u0111\u1ee7. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao, c\u00e1c b\u1ea1n n\u00ean \u00e1p d\u1ee5ng ngay 1 trong 15 c\u00f4ng th\u1ee9c vi\u1ebft Content hay nh\u1ea5t \u0111\u01b0\u1ee3c Passio chia s\u1ebb trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[72],"tags":[],"class_list":["post-26097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resource","entry","has-media"],"_links":{"self":[{"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/posts\/26097"}],"collection":[{"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/comments?post=26097"}],"version-history":[{"count":0,"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/posts\/26097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/media\/26122"}],"wp:attachment":[{"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/media?parent=26097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/categories?post=26097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passio.eco\/vi\/wp-json\/wp\/v2\/tags?post=26097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}